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Think of a single day.
Then consider this fact:
Around 2.5 quintillion bytes of data are being produced on this day worldwide. That’s 2.5 million terabytes (TB) of data (read that again).
No wonder you need a miraculously strong and capable system to manage such huge amounts of data when they’re worked with at the enterprise level.
This is where big data technologies design the right solutions.
Stick around with this post to learn more about what this technology is and why businesses are already into using it quite seriously.
Big data technologies are a collection of modern data technologies, platforms, tools, and solutions powered by data science and engineering to help you manage huge data, which are otherwise very difficult or impossible to work on when we involve traditional systems.
Modern big data platforms work by applying the most advanced big data engineering solutions.
From managing data pipelines to effectively storing data in data lakes or data warehouses and more, modern big data solutions can effectively ‘take care’ of the humongous amount of data without compromising time or accuracy.
As a matter of fact, big data solutions work with the most recent Artificial Intelligence (AI) and Machine Learning (ML) technologies to deliver you faster and reduced workload on data operations and management with a bonus part of increased accuracy in the said processes.
By this time, around 97% of businesses worldwide are using big data solutions effectively. That’s only 3% to all the companies.
It’s easily understandable (from what you read) that businesses and almost all sorts of organisational workforces are going to derive ‘great’ benefits from big data technologies, platforms, and solutions.
Let’s learn about 10 of these benefits below:
You need to understand something first.
Huge data cannot be processed or stored in traditional ways instantly, can it? This processing also involves storing the data in particular locations in ways that data analytics operations can become fail proof and quick.
Big data technologies are adapted to manage huge data and store them effectively in data lakes, data warehouses, and more to allow the business to run faster data analytics.
In terms, it helps businesses understand and define complicated data such as customer behaviour, engagement, requirements, and more to make better data-driven decisions and increase efficiency in operational processes.
Sometimes, you need a technology that understands data more than what meets the eye.
Data science is one of those things in the modern world that looks at data in a more technical and analytical way than we do. Besides that, with effective big data platforms, you might be able to bring in other types of technologies such as AI and ML integrations to find out more.
Customer data is complex because the end user is, of course, people. While big data solutions may not understand human behaviour as we do, it can surely help us simplify large data, understand the performance of algorithms, define certain areas of customer behaviour, and help us ‘picture’ customer data interactively by something called data visualisation.
Doing all this, you can be able to understand your clients better and offer them effective services or support.
Data engineering solutions and big data technologies can help us find valuable insights through our data, reject unnecessary data, and instantly apply better operational practices to increase the efficiency of commercial or organisational processes.
You see big data technologies perform otherwise very lengthy operations in a surprisingly short time and offer you fresh, usable, and productive analysis to define good practices as well as the unimportant ones, which translates to better operational processes in the future.
Let’s consider the facts you see below:
With big data solutions, you can understand the possibilities of customers returning their products, abandoning carts (for eCommerce), or cancelling orders/ last-minute orders by analysing data.
Isn’t this an insight you badly need to save costs in packaging and shipping products?
Just like this factor, big data solutions can help you understand where your business is likely to make profits, where it’s not, where it has a probability of generating money, and where it’s losing money without you noticing. If used wisely, big data solutions can definitely offer you reduced costs you’ll enjoy.
If you have read the definition of big data solutions, then you might know the answer to this.
Well, if you don’t, then try thinking of processing huge amounts of data in a shorter period provided you have custom big data solutions.
Thanks to the ability of processing and managing huge data, big data solutions can effectively scan data and give you results such as detecting frauds, or improving risk management very fast.
That’s just the tip of the iceberg though. By using big data solutions, you apply the best and the latest data solutions engineered by pioneers and developers from around the globe to manage your data even more comprehensively and meaningfully.
Advanced data technologies can surely help you increase security in your data operations. For the part of speed, consider it as a bonus.
If you talk to a skilled programmer and ask the expert about a part of the job that he/ she finds helpful, then you might get an answer such as this:
“Understanding patterns”.
With big data technologies, you do the same by analysing ‘unimaginable’ amounts of data to understand patterns. It helps you define data behaviour to establish correct practices and prevent loss. You can call it one of the countless benefits you get from using big data.
Now you can understand the ‘bigger picture’ of data super-accurately to create upcoming business decisions.
Moreover, big data can help you understand what you have otherwise not considered as factors.
Don’t you think all of these factors may contribute to professional advantages for your organisation?
What do you understand of these words below?
Framing effect, availability heuristic, anchoring bias, confirmation bias, halo effect, loss aversion.
All of these are human cognitive biases and many of them get involved in the formation of purchasing decisions in the human mind. While it’s not possible to instantly understand these mental factors of people, it is true that they leave ‘footprints’ of them in their interactions at making purchases, browsing, etc.
These sorts of psychological biases are more complex than you think. However, data platforms and big data services can help you understand the patterns and intent of these biases by analysing customers’ choices and preferences.
You want this type of data because it helps you make products based on your customers’ preferences.
Huge data analysis is not an ‘enormous’ task anymore. You can do that effortlessly and in less time using big data solutions.
And this is what propels the productivity of marketing strategies, particularly in the case of big data.
You might have already known that big data can help you remarkably with data analytics. It is a vital and non-ignorable part of modern marketing.
Whether it’s offline or online marketing, correct data-driven decisions can be made when you have made data analysis in sound and advanced technological ways. With big data services, you can get productive data analysis to manage campaigns, target audiences, and create more personalised marketing agendas.
As a matter of fact, Big Data Predictive Analysis or BDPA is one of the distinct big data platforms.
You can ensure getting advanced data analytics targeted towards the obtainment of predictive insights that helps you map your future plans for organisational workforces, business promotions, and more.
BDPA comes in use when business owners want to understand the pros and cons of organisational work. It gives you a sneak-peek into where your business can grow and where it might be exposed to challenges. With this technology, you can get a view of what works, what doesn’t work, and what might surely work for your enterprise or organisation.
As data analysis tells you more and more about customer behaviour, you make fewer mistakes in dealing with your customers and earn their trust in the process.
Of course, it is not an easy process to understand complex thought processes and interactions of people and that too when they are your clients.
However, the vast amount of customer data can be simplified and technically analysed more efficiently by big data solutions. It can help you scan customer information more interactively for meaningful purposes.
It can, therefore, come in great use for your organisation to improve customer relationships.
Do you need big data technologies to guide you in making better business decisions, gaining more customers, and retaining them?
Big data can do more than that for sure and we can bring it to you with enhanced features.
Trust our tailor-made big data solutions where we help you manage large data, offer you interactive data storage, make way for better data analytics, and give you impressive data analytics support.
Through the cloud-based operations, provided by Databuzz Ltd, working becomes safer and more scalable.
Want to talk? Write a message to support@databuzzltd.com. You may also call us instead using this number: +44 2080588579 anytime.
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